What makes people click? Whether you’re trying to sell something on your website or just want more followers on social media, it’s important to know what motivates people. This blog post will discuss how to use marketing techniques that are proven to be successful for you to get the most out of your advertising dollars.
1. Strong and clear call-to-action
One of the most useful marketing tips that will make people click is the addition of a strong and clear call-to-action at the end of your blog post. The call-to-action doesn’t necessarily mean that people have to buy something, it could also be asking them to take an action such as filling out a short survey.
If your blog content is valuable and worth sharing with others, you’ll notice the difference in click rates if there’s a clear CTA at the end of each post. This is where engaging with a digital web design service company will prove to be beneficial. These experts will help ensure that your CTA is clear, concise, and engaging.
In today’s digital age, people want instant results when they take action online. Because of this, one of the most effective ways to get more clicks is to add social media sharing buttons in a prominent place on your website or blog post, so readers can easily share your content with their friends and followers. This will help to generate more traffic for free as your blog post appears on other people’s social media feeds who may not have otherwise seen it.
3. State just the facts
Another marketing tip that can be used to get more people clicking is to avoid hype whenever possible when writing your blog content. The internet has become oversaturated with bloggers who are trying too hard to sell their products or services. Marketing gurus will tell you that the more hype you include in your blog post, the less likely people are to take action. Just state facts and be direct with what it is that you’re offering. In addition to this, design your website with clean lines and easy-to-read text to ensure that it’s not too busy and distracting.
4. Make sure they can see value
An important marketing tip when coming up with content that encourages clicks is making sure people know how valuable something is before asking them to click. This could be in the form of a data-driven blog post, or simply seeing how other people have benefitted from something before asking for your click. People are more likely to take action if you can show them exactly what it is that they stand to gain by clicking on your link and visiting your website. Also, make sure you have a list of all the benefits of your product or service in one place to avoid having to repeat yourself and re-write the same thing in different ways for each blog post you write.
5. Use of relevant keywords
Use keywords that people are searching for on search engines, like Google or Bing, to help boost your click-through rate. There are several keyword research tools that you can use, such as Google Adwords or the SEMrush tool, which will show you what people are searching for and how much competition there is in certain keywords. It’s not enough just to include words like “click here” because this doesn’t give people a reason to click. Instead, use words that describe exactly what it is you’re offering and make sure they can see the value in taking action on your content.
6. Include images
To get more clicks from readers, you can also include relevant images with each blog post or social media update you publish online. Images are proven to increase the time people spend on a website, and they also help break up large blocks of text. Make sure your images relate to what you’re offering so that there’s no confusion when it comes to why someone should click through to take action.
7. Use infographics
There is also the option for you to use infographics, which is a great way to visually show people what you’re offering, and it also helps boost your SEO rating because search engines like Google reward websites that use more images with higher rankings. Depending on the topic of your blog post, infographics can be used as either an introduction or conclusion piece for each article you write.
Today, marketers have more tools than ever that can be used when coming up with content ideas that will get people clicking on their website link or social media profiles. You just need to keep your audience interested by being engaging without being too salesy. It’s easy to get lost in the sea of information about how to optimize your website for search engines, but it doesn’t have to be! Just follow the simple rules listed above, and you’ll be on your way to being found. With these tips, you should be well on your way to improving the digital marketing of your website. The best time to do this is NOW – so what are you waiting for?